Offline media primer for Digital Media Sellers – advanced
So now you know a little bit more about where digital fits in the total media landscape in Canada from my previous post. I'd like to take a little bit of time to outline key strengths and weaknesses of...
View ArticleDigital Media Sales Certification Canadian update
As of November 2013, another 11 Canadians have passed their Digital Media Sales Certification (#DMSC) bringing the total of Canadians who can add DMSC to their signature to 59.
View ArticleCalculating Media Math
Part of what I do for a living is teaching several different courses for IAB Canada. A few of these have a segment specifically dedicated to media math such as our Introduction to Online Media Buying...
View ArticleNeed digital media training?
Does your team need digital media training? How about Digital media sales training? I, Samuel Parent, can create a custom training curriculum to bring your team up to speed on the topics you need to...
View ArticleDoes your media sales team need digital training?
Do you work in traditional or digital media sales? Are there still any traditional-only media sales teams out there? Besides out of home that is? If you answered yes to any of these questions, then...
View ArticleSetting up custom training for you
Are you interested in getting custom training for your team or company in any facet of digital marketing or advertising? I could be who you are looking for.
View Article9 reasons to do custom training with me
What might not be clear for you is why you should hire me to do custom training for your team. Here are 9 reasons why I'm probably a good fit.
View ArticleTraining with me is an experience
Training with me is an experience. I pack a ton of energy into my training sessions, in a number of ways.
View ArticleDigital Marketing Training Anyone?
One such area of my business is digital marketing training where I’m often called upon because of my bilingual nature – I can produce and conduct training in both French and English just as easily, one...
View ArticleAre you up to date with digital marketing? (I doubt it)
There is so much information online about digital marketing in general and specifically for each individual discipline (SEM, SEM, content, social, email, UX, analytics, video...). I personally scan new...
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